03 Nov 2009 (Toronto, ON) - When gift-giving on a fixed budget, 23% of Canadians opt to buy gift cards instead of personal gifts or cash. This translates into great sales for businesses as it not only ramps up customer traffic during the holidays but also smooths out January sales when most people redeem their cards. During redemption, 50% of consumers usually spend more than the value of the card, creating additional revenue the merchant would not have had otherwise. This is a drastic increase from the 39% observed last year and suggests that gift card spending behaviour is returning to 2007 and 2006 levels.

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NRF 2010 - Retail's Big Show
Jacob K. Javits Convention Center
Booth #1942
New York, NY
January 10-13, 2010