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Givex Completes Integration to Impact Mobile

1 April 2009 (Las Vegas, NV) - Givex, a leading global gift card and loyalty transaction processor, announced today at the International CTIA Wireless 2009 show, its successful integration to Impact Mobile, a leader in providing technology for complete end-to-end mobile marketing solutions. This integration enables Givex clients to incorporate interactive mobile campaigns into all aspects of their customer communications. Now, Givex clients can enable their cardholders to use their mobile phones to check gift card or loyalty points balances, receive alerts for gift card top ups, download mobile coupons, and participate in instant-win contests via SMS. "Mobile is an ideal extension of the consumer experience as the mobile phone is with them at all times," says Gary Schwartz, CEO and President of Impact Mobile Inc. "Impact Mobile's technology solutions work to leverage the customer's phone and effectively extend Givex's clients' ability to acquire and retain customers."

"We are very excited to work with Impact Mobile to enhance the cardholder experience." says Karen Budahazy, Executive Vice President, Givex. "Mobile is another customer touch point that every merchant should have as part of their customer retention and acquisition strategies. Integrating mobile with our gift card and loyalty processing platform enables the cardholder to receive exciting promotions or top up their card from their mobile phone whenever and wherever they may be."

In addition to gift cards, Givex also provides other solutions for all aspects of a merchant's business including: loyalty cards, e-gift certificates, frequency cards, returns cards, employee incentives, expense account cards, and promotional cards.

About Givex

Givex is known for innovative stored-value technology that has driven customer acquisition and retention programs for clients in 35 countries since 1999. Givex provides a broad range of profit enhancing processes that seamlessly integrate gift cards, loyalty engines, e-couponing and targeted email campaigns. This innovation is also backed up by years of experience and the relentless pursuit of excellence that defines our technology and client support. Find out more at www.givex.com

About Impact Mobile Inc.

Impact Mobile Inc. is a leader in providing technology to enable complete end-to-end mobile marketing solutions with offices in Toronto, Los Angeles, New York City and Richmond, VA. Impact Mobile provides connectivity to all major wireless carriers in North America, allowing the Company's clients to communicate with consumers via their mobile devices. Impact Mobile's JumpTXT™ platform provides carrier-grade messaging and routing infrastructure allowing clients to reach mobile subscribers using standard rate and premium SMS, WAP, and MMS messaging, and to deliver mobile content and applications.

For additional information, please contact:

Bryan Wang
Marketing Coordinator, Givex
Phone: +1 877 478 7733 ext 309
Email: bryan@givex.com

Gary Schwartz
CEO and President, Impact Mobile, Inc.
Mobile: + 1 416 505 7410
Email: gary.schwartz@impactmobile.com

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