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Givex Gift Card Programs Certified to PAR PixelPoint

16 May 2009 (Chicago, IL) - PAR PixelPoint, a leader in systems and service integration solutions for the restaurant industry, and Givex, a global provider of closed loop card technologies including gift, loyalty and other stored value programs, announced today at the National Restaurant Association (NRA) Show, the successful certification of PixelPoint POS software to Givex. With this integration, merchants using PixelPoint POS will now have the ability to operate their own gift card programs across multiple locations as well as issue and redeem gift cards in real-time.

"We've designed PixelPoint POS to be a flexible, full-featured and powerful solution for the restaurant industry," says Lino D'Angicco, CEO, PAR PixelPoint. "We foresee many different businesses, from quick service chains to fine-dining establishments, enjoying increased revenue from gift card sales due to this integration."

"We're very excited to have PAR PixelPoint as a new integration partner," says Karen Budahazy, Executive Vice President, Givex. "The hospitality sector is facing new challenges with this economic downturn. Gift cards, loyalty programs and promotions are the perfect way for operators to boost their customer retention and new customer acquisition to help drive business."

In addition to gift cards, Givex also provides other solutions for all aspects of a merchant's business including: loyalty cards, e-gift certificates, frequency cards, employee incentives, expense accounts, promotional cards and coupons.

About Givex

Givex is known for innovative stored-value technology that has driven customer acquisition and retention programs for clients in 35 countries since 1999. Givex provides a broad range of profit enhancing processes that seamlessly integrate gift cards, loyalty engines, e-couponing and targeted email campaigns. This innovation is also backed up by years of experience and the relentless pursuit of excellence that defines our technology and client support. Find out more at www.givex.com

About PAR PixelPoint

PAR PixelPoint was founded in 1992 with a commitment to the development of reliable, flexible and easy-to-use POS software. PAR PixelPoint has become an innovative leader, developing and marketing POS, Web, Wireless and Enterprise software suites for the restaurant industry. It currently ships software in multiple languages and to almost every major economic center worldwide. PixelPoint is a subsidiary software company of PAR Technology Corporation and operates under its own management in Toronto, Canada. For more information about products, please visit www.pixelpointpos.com.

For additional information, please contact:
Bryan Wang
Marketing Coordinator, Givex
Phone: +1 877 478 7733 ext 309
Email: bryan@givex.com

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